Why the profile matters
When someone searches "roofer near me" or "concrete contractor Rockwall," Google often shows a map with a short list of businesses before any regular website results. What shows up in that list comes from Google Business Profiles. Google describes local results as based on relevance, distance and prominence, and a complete, accurate profile is the part of that you control.
The profile is also where people tap to call, read reviews and look at photos. An incomplete one quietly sends people to the next listing.
What we set up
Categories
The primary category is the most important choice on the profile. It should name your main line of work as specifically as Google allows: "Concrete contractor," "Roofing contractor," "Painter," "Lawn care service," "HVAC contractor" or "Plumber." Secondary categories cover other work you really do.
Service area or storefront
Most contractors go to the customer, not the other way around. Google treats those as service-area businesses. Instead of a pin on a map, the profile lists the towns or areas you serve. If you also have an office or shop where customers really come in, the profile can show that address too.
Hiding a home address
If you run the business from home, you don't want your address on Google. You still enter it, because Google uses it to verify the business, but a service-area profile keeps it hidden from the public. Customers see your service area, not your street.
Services
Google lets you list individual services under your categories. We add the real ones, with short plain descriptions: "Driveway replacement," "Roof repair," "Water heater installation." It tells customers, and Google, what you do at a glance.
Photos
Your logo, a cover photo, and real pictures of your work, your crew and your trucks. Phone photos of finished jobs are fine. Stock photos are not. Adding new photos from recent jobs over time keeps the profile looking active.
Review link
Every profile has a link that opens straight to the review form. We set it up so you can send it by text or email right after a job, which is when customers are happiest and most likely to follow through. Responding to reviews, good and bad, briefly and politely, shows future customers how you treat people.
Posts
Posts are short updates on the profile: a finished project, a seasonal service, a change in hours. They don't need to be frequent. They need to be real and current.
Keep your name, phone and address consistent
Your business name, phone number and address (or service area) should read the same everywhere: the Google profile, your website's header and footer, and the business information in your site's structured data. Use your real business name on the profile, without extra keywords stuffed in, since Google's guidelines don't allow that. Use one main phone number and stick with it. When the details match, Google and customers can tell they're looking at one business.
This is why we set up the profile and the website together. A contractor website and a Google profile that agree with each other, and link to each other, do more than either one alone.
Where this fits
A Google profile that works is part of step one, getting found, along with a real website, business email, and reviews that keep coming in. We work with businesses across Rockwall, Hunt and Kaufman counties; see web design in Rockwall and nearby cities, or go back to the Lawson Digital Group homepage to see everything we do.