A website for a business that covers ground
Plenty of Greenville businesses don't work in one tidy neighborhood. A fence builder, roofer or septic company might be in town one morning and out on a county road that afternoon. That changes what the website has to do. It isn't enough to say "serving Greenville." Customers out in the county want to know you'll make the drive to them.
We're based in Royse City, a short trip down the road, and we work with businesses across Hunt County as well as Rockwall and Kaufman counties. The sites we build for Greenville businesses lean on three things: a clear service area, pages that load on any connection, and a Google profile that agrees with the website.
Say where you work, the way customers think about it
People rarely think in miles. They think in towns and roads they know. The clearest service-area section is a short list of real places, in the order you work them most, written as text rather than buried in a map image. For example: Greenville, Caddo Mills, and the surrounding parts of Hunt County.
Keep that list identical on your website and your Google Business Profile. When a customer, or Google, sees the same areas in both places, there's no question whether you serve them. If you also cover towns to the west, like Royse City or Rockwall, add them, but only if you'd actually take the job.
Built to load on a weak signal
Not every customer is searching on fast home Wi-Fi. Someone checking on a job site, in a truck, or at a house outside town might be on a single bar. A heavy website with large photos, video backgrounds and pop-ups can sit blank long enough that they give up.
- Images sized for phones. Photos are compressed and only as big as the screen needs.
- Nothing that autoplays. No background video, no rotating sliders.
- The number first. Your phone number sits near the top in plain text with a tap-to-call button, so it works before the photos finish loading.
- Short forms. A few fields that send even if the connection is slow.
What a Greenville business site needs on it
The essentials don't change much from trade to trade: who you are, what you do, where you do it, proof that you do it well, and how to reach you. For contractors, proof means photos of your own finished jobs and real customer reviews. For a shop or service business with a storefront, it also means your hours and how to find you.
Trades have their own needs on top of that. A roofing company, for instance, needs a quick way to request an inspection and plain answers to the insurance questions homeowners ask. See websites for roofers for an example of how we tailor a site to a trade.
The first site's on us
For local businesses we'd want to work with long-term, the first website is free: a clean 1 to 3 page site, designed and built for you, with one round of revisions. We'll show it to you before it goes live. Hosting and care are priced up front, before you commit, and the domain and content belong to you. If it isn't a fit, you'll hear that from us up front.
One step at a time
A website is the start of getting found. From there, most businesses benefit from business email on their own domain, a habit of asking every happy customer for a review, and making sure a missed call gets a text back while you're out on a job. We'll suggest only what your business needs. Compare how we work in Royse City, or see everything on the Lawson Digital Group homepage.