What a contractor website actually has to do
Most people who find a contractor online are standing in a yard, a kitchen or a parking lot, holding a phone. They want to know: do you do this work, do you work where they live, and how do they reach you. If the site makes them pinch, zoom or hunt for a number, they hit back and call the next company in the results.
So a good contractor site is less about looking fancy and more about removing every step between "I need this fixed" and "I just called them."
What goes on a contractor site
- Fast on phones. Small images, no heavy sliders or autoplay video, text you can read without zooming. A slow page loses the visitor before they see your name.
- Click-to-call and text. Your number at the top of every page as a tap-to-call button, and a text option for people who can't talk on the phone right now.
- A short quote form. Name, phone, what they need, and the town. Every extra field is a reason to quit, and the request should land where you'll actually see it.
- A clear list of services. "Concrete" is vague. "Driveways, patios, sidewalks and slab foundations" tells a customer, and Google, exactly what you do.
- Service-area content. Name the towns you work in, in plain text, not only on a map image. If you serve Rockwall, Royse City and Forney, say so.
- Reviews. Real customer reviews, with a link to your Google reviews so people can see more and leave their own.
- Photos of your own work. Your crews, your jobs, your trucks. Even phone photos beat stock pictures of strangers in hard hats.
- A Google Business Profile tie-in. The same name, phone number and service area as your Google Business Profile, linked both ways.
Built around your trade
- Roofers: the types of roofs you work on, whether you handle repairs as well as full replacements, and a fast way to request an inspection.
- Concrete: the kinds of pours you do (driveways, patios, foundations, flatwork) and photos of finished work up close.
- Painters: interior or exterior, residential or commercial, and before-and-after photos.
- Lawn care and landscaping: what's included in regular service, which neighborhoods you cover, and how to get on the schedule.
- HVAC and plumbing: the services people search for by name (AC repair, water heaters, drain cleaning) and the quickest possible path to a phone call.
How the free site works
Your first site's on us. We'll design and build a clean 1 to 3 page website for your business, free, with one round of revisions. Why free? It's the fastest way to show you how we work.
- Talk. We start with how your business gets and runs work.
- Build. We build the site and show you before it goes live.
- Decide. Keep it as is, or let us fix the next leak.
You own it. Domain, content, all of it. If you ever leave, it goes with you. No surprises. Hosting is a small monthly cost, and we tell you before we start. Hosting and care are priced up front, before you commit.
The free site is for local businesses we'd want to work with long-term. We'll tell you straight if it's not a fit.
After the website
A website is step one of getting found. The rest of that step is a Google profile that works, business email, and reviews that keep coming in. After that comes the part most contractors feel every week: missed calls that get an instant text back, quote requests in one place, and estimates that get followed up without you remembering to. We work in that order, and only on what your business actually needs.
We're based in Royse City, Texas, and work with businesses across Rockwall, Hunt and Kaufman counties. See web design in Rockwall and nearby cities, or head back to the Lawson Digital Group homepage to see everything we do.